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Programme 2018

“Disruptive Decentralization?
Energy Markets at a Crossroads”

Thursday, May 31, 2018

13:30-17:30  Pre-Conference Workshop

The Push for Electric Mobility in Asia -

Business Opportunities for Swiss SMEs

in partnership with:

Venue: Einstein Congress, HSG-Campus "E", Berneggstr. 2, St.Gallen

E-mobility, car-sharing and autonomous driving are slowly but surely paving their way into the mainstream mobility & transportation sector. However, unlike in the age of the combustion engine, it is not Europe that might lead the way into the future but Asia – especially China, Singapore and increasingly India. Participants in this workshop experienced three major benefits:

  • Insights from e-mobility & transportation (infrastructure) experts & practitioners from Asia.
  • Possibility to participate in a pre-workshop Expert (Delphi) Panel offering anonymous, online opinion benchmarking opportunity about policy, societal and technological developments in the e-mobility & transportation sector in Asia.
  • Creating ones own insights about potential strategies in the e-mobility & transportation sector in Asia through a scenario development exercise during the workshop.

The workshop resulted in specific insights about e-mobility in Asia and allowed peer-to-peer discussions.


18:30   Apéro & Gala Dinner


Decarbonization and the Power of Habits

hosted by Prof. James W. Davis, PhD., Center for Energy Innovation, Governance and Investment, University of St.Gallen

Venue: Restaurant ‘Lagerhaus’, Davidstr. 42, St.Gallen

Friday, June 1, 2018

Venue: Olma Messen St.Gallen

08:30   Registration and Coffee

09:00   Disruptive Decentralization? Introduction to the Conference Theme

Thriving in Times of Disruption: How do Incumbents and New Entrants react to Decentralization?

Moderator: Dr. Melinda Crane, Chief Political Correspondent, Deutsche Welle TV

10:20  Networking Coffee

10:50  Decentralized Smart Energy Markets: How Digital Technology will Accelerate a Clean Energy Transition

11:10 The Opportunities of Blockchain for Renewable Energy Technologies

Implementing a Clean Digital Energy System: from Vision to Value

Moderator: Dr. Melinda Crane, Chief Political Correspondent, Deutsche Welle TV

11:55 8th Consumer Barometer of Renewable Energy: The Customer Perspective

12:25   Networking Lunch

13:45 - 15:45   WORKSHOPS 1 - 6

Workshop 1 - The Convergence of Electric Mobility and Power Markets: V2G Business Models

Forecasts predict a considerable growth of electric mobility for Europe. With electric charging of vehicles, the mobility and power sector, two previously relatively independent sectors, move closer together. New business opportunities emerge at this intersection, but also challenges arise. Solutions center around dynamic charging management of vehicles, vehicle-to-grid and vehicle-to-home concepts. Overall, it appears that there is a large potential for new ways of value creation between the mobility and electricity sectors. On the other side, given the multitude of players involved, coordination is key to secure grid stability and customer value for EV drivers. In this workshop, participants learned about and discussed different business models at the intersection of electric mobility and the electricity system. Based on the inputs of experts, the participants developed specific ideas for value creation and captured and discussed drivers and barriers.

Workshop 2 - NUDGING Consumers towards Electric Mobility

In this workshop low-invasive interventions (nudges) to promote electric mobility were presented and discussed. Recent examples employed in the industry, insights from psychology and behavioral economics as well as expertise from a behavioral insights team were presented. Based on these discussions workshop participants gained insights on how practitioners (private industry & policy makers) can use these nudges to motivate consumers to shift their preferences towards electric mobility. Further, this workshop introduced a recently started 3-year research project in which two Swiss Universities work together on identifying and testing promising nudges to promote efficient car purchases.

Workshop 3 - Community Solar as a Business Opportunity for Municipal Utilities: Best Practices in Product Design and Communication

(in German)

  • Alexander Stauch, University of St.Gallen (workshop leader) 
  • Christian E. Favre, Project- and Portfolio Manager, Projekt Miinstrom, Regional Werke AG Baden, CH
  • Peter Graf, Head Energy and Marketing, St. Galler Stadtwerke, CH

The aim of this workshop was to introduce the concept of community shared solar and to elaborate solutions in product designs and promotion strategies. In the first part of the workshop, results from recent research and project managers’ key learnings for a successful product launch in the field of community solar were presented. The second part was interactive group work. Groups were challenged with case-based tasks to design and promote a community solar product. They were supported by experienced product managers. A case elaboration was followed by group presentations and discussions with the audience. At the end of the workshop, participants gained knowledge about the concept of community shared solar, possibilities and challenges when it comes to product design and its implementation, and important marketing aspects for a successful promotion.

Workshop 4 - Electrifying Corporate Fleets: Scaling Up Low-carbon Transport in a B2B Context

(in German)

In Switzerland, only 1% of new cars were powered exclusively by electricity in 2016. Considering that the mobility sector is responsible for 38% of the Swiss CO2-emissions, the share of electric cars is very low. Electric mobility is the most promising measure to significantly reduce CO2 emissions in the mobility sector: Pollutants and CO2 emissions during travel are completely eliminated, and the significantly higher efficiency of electric drives reduces the total energy consumption of road traffic. The Swiss government expects that electric cars will account for 30 to 40% of the total vehicle fleet in 2050. A significant step forward could be electrification of corporate fleets. What roles do car dealers and local authorities play? With input from industry and regulators, this workshop explored the most important levers in interactive group works.

Workshop 5 - How to Sustain Social Acceptance of Wind Energy? Best Practices in Participatory Project Development

Social acceptance is a central building block for the success of decentralized energy systems. However, wind energy projects repeatedly face opposition at the local level. Identifying the underlying cause for lacking support is often not straightforward. Project developers need to deal with complex and sometimes emotionally loaded planning phases. In this workshop participants identified what it takes to sustain community acceptance of wind projects in different country-specific contexts at project management level. The workshop included three steps: First, leading experts shared their insights on recent developments in two international wind energy markets. Second, two contrasting experiences of specific Swiss wind projects were presented. One was a rather smooth project development experience, the second a more conflict-ridden example. Third, based on the learnings from the two cases, participants discussed stakeholder management strategies aiming at sustaining local acceptance.

Workshop 6 - Blockchain: Turning Digital Disruption into Profitable Business Models

Blockchain is a buzzword that is of increasing interest to the energy industry. But how is this technology interesting for business model innovation in the energy sector? What novel value does it offer to customers? How can it be used to solve the energy transition and climate change challenges? To address these questions, the workshop was organized as follows: First, the participants were introduced to the technology, its risks and opportunities. Second, they had insights into a project making use of a blockchain-based peer-to-peer platform for the marketing of electricity between decentralized renewable energy producers and consumers. Third, participants heard about another project offering the opportunity to use solar energy away from the production plant, thanks to blockchain technologies. Finally, the workshop participants explored the application of blockchain for business model innovation in the energy domain.

15:45 Coffee break

16:00  PANEL discussion (together with 6. Energiekongress)
                E-Mobility Outlook: Fast lane or SloMo?

Moderator: Dr. Melinda Crane, Chief Political Correspondent, Deutsche Welle TV


17:00   Apéro Riche

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